As the cannabis industry evolves the importance of understanding the role of terpenes and flavorants, in enriching the consumer experience remains constant.
Amanda Breeze, Founder
My career in cannabis began on the legacy farms of
northern California's infamous Emerald Triangle.
Working alongside master growers on massive legacy grows in Humboldt County
and Trinity Pines, I gained invaluable experience from seed to sales. This hands-on insight into the cannabis plant evolved my understanding of best practices in
cultivation, processing, quality, and trend forecasting.
When cannabis was federally legalized in Canada, I returned to my "hometown" Toronto, where my experiences in the California cannabis market inspired me to launch my first product line Emerald Temple, which has grown into a specialized consulting business through my research-based approach to educational marketing.
I work with local and national brands to develop innovative products and educational campaigns, and have successfully formulated multiple product lines across categories- from vape pens and promotional swag to cocktails and personal care products.
The rapidly evolving developments of the cannabis space require a commitment to being well-informed, understanding consumer trends, and demystifying
emerging research for industry professionals and consumers.
Strategic Innovation in Cannabis
A noteworthy achievement of 2023 was the groundbreaking Cannabis Aroma Wheel for Scentelligence.
Nominated for a 2024 CannExpo Innovation in Education Award!
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This ongoing project not only forecasts the future of cannabis as a premium agricultural product but also establishes a tangible contribution to advancing the understanding of exotic terroir and appellations in the cannabis sector.
The initiative involved comprehensive educational programming through social media and scent labs to elevate the cannabis industry's understanding of cannabis flavours and characteristics.
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Scentelligence is co-founded by Amanda Breeze and Ryan Herron. Graphic designer Victor Paredes finalized the artistic design of The Cannabis Aroma Wheel.
My contributions to the cannabis industry span from guest speaking engagements to industry publications and media. I love writing, and cover a range of topics on cannabis science, culture, travel, and news. I've had the opportunity to publish articles on cannabis and aroma in leading cannabis magazines and websites across North America, with my most recent piece on craft cannabis beverage trends featured in Full Pour Magazine.
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My educational outreach extends to social media and my podcast, The Smoking Spot, which was recognized as a finalist for the Best Cannabis Podcast at the 2023 Cannabis Influencer Awards.
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2023 CannExpo, Featured Educator
2023 CampCanna, Featured Educator
2022 GrowUP Conference, Tasting and Testing Panel
2022 The Budtenders Association, Advanced Aroma
2022 Plant Cunning Podcast, NY
2021 LoudPDX, Portland, Three-part series
2021 Tokeativity, Cannabis and Self Care Panel
2021 KIND Fair, Terpene Expert, CBD Brand of the Year
For the full list, Press
Education
BDes Industrial Design, OCAD University
Experiential and Sustainable Product Design, 2012
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Additional Certifications:
In November 2023, I completed a 3-year herbalism accreditation from the distinguished Chestnut Herb School to hone my expertise in successful therapeutic applications of medicinal plants.
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In 2020, I successfully completed a multi-year apprenticeship specializing in Topical Cannabis Formulation, and received my Holistic Aromatherapy certification under the mentorship of Tracey Tief. This extensive apprenticeship in Toronto, provided a solid foundation for my research on therapeutic aromatic compounds and their effects on the body.